PEPSI BLUE
Pepsi Co brought out a berry-flavored soft drink by the name Pepsi Blue in mid 2002. They created the berry flavor after testing tastes of over a hundred other flavors over a nine month long span to compete with rival Coca Cola’s Vanilla Coke. A lot of drinkers said that the flavor o the Pepsi Blue was identical to cotton candy with an aftertaste of berries. Some said it tasted like raspberry and some said it was blueberries but Pepsi preferred to call it just “berry” and it tasted much sweeter and more syrupy than ordinary cola. The color of the drink came from Blue 1, a very controversial coloring that had been banned in many countries.
Pepsi Blue was endorsed by Britney Spears and the brands Sev and Papa Roach as well as the movies garfield the movie and italian job, but still the sales remained low.