Open Happiness
Coca cola, also known as Coke is one of the leading brands not only here in the Philippines but also around the world. Coke was originally intended as a patent medicine when it was invented in the late 19th century. Coca Cola was brought out by businessman ASA GRiggs Candler, whose marketing tactics led coke to it's dominance of the world of soft drink market throughout the 20th century.
Product:
Coke has different sizes. There are Coke in can, 1 litter, 1.5 liters, 12oz, 8oz and Coke Sakto.
Place:
Since it is one of the leading brands of soft drinks, coke can be seen everywhere. People can buy Coke in Super Markets, Convenience Store, Sari-Sari Store, Markets, and side walks with vendors.
Price:
Coca Cola is very affordable. Coke released Coke Sakto late last year, which is very cheap that almost everyone can afford it.
Promotion:
Although Coke is widely known, they still continue to promote their product. Coke has TV commercials, Radio Ads and Print Ads. Coke has a very unique way of advertising its products, they seldom use people or celebrities to advertise their products but instead focuses on using ordinary people with emphasis on the happy experience brought about by drinking coke. Usual themes for commercials are family, friends and love.
